Job Descriptions

Position Overview

We are looking for a data-driven Email Marketing Strategist to join our growing Galway team. This person’s role will be to evaluate and build a brand-new email marketing strategy and grow that channel, to support the overall product experience. This is an exciting opportunity to join a world-class digital marketing team with huge opportunity to contribute directly to success of the organisation.

We’re looking for a candidate with experience in building strategy for email concepts, email layout & design, audience segmentation along with A/B testing and reporting. This person will support a special executive level project underway to build a new email strategy integrated with the product experience.  

If you’re creative, collaborative and ready to make an impact, this is the perfect role for you!

Key Responsibilities

• Own the end-to-end email strategy and development surrounding Company's product roadmap partnering with content marketing, brand marketing, and product development
• Project manage and execute the email design, data integration and reporting
• Manage lead database and audience segmentation
• Implement A/B tests to learn and improve the performance of the program
• Work closely with the Content Strategy, Marketing Operations and Product teams to build an email program in line with the Diligent vision

 Required Experience/Skills:

• 2-3 years’ experience in building email marketing strategies with a proven track record in building scalable programmes
• Proven experience in building best in class email templates within Marketo/relevant marketing automation platforms is essential.
• Collaborative, creative and a roll-sleeves up mentality
• Salesforce experience is huge plus
• Strong project management skills, a self-starter with proven experience in lifting email marketing programmes off the ground
• Ability to manage multiple projects in a fast-paced, deadline-driven environment
• Analytical and data-driven mindset
• Current and working knowledge of HTML, CSS, Email Deliverability, and email best practices

Skills

• CSS
• HTML
• Project management

Experience

• 2-3 years