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Diageo

Diageo

Media Performance Lead - Europe Digital Hub (Diageo)

Posted :2 years ago
Job location
Dublin, Ireland
Job category
Beverage Manufacturing
Job type
Full time
Job Descriptions






































Your main responsibilities will be:

Enhance
advertising campaign performance and ROI for European markets by streamlining
our reporting and media performance analysis processes.



Address key issues
that are currently affecting our advertising campaigns across various media
channels to improve the efficiency of our performance reporting process, which
is currently manual and agency FTE/resource intensive, to provide a more
comprehensive view of our performance on a weekly basis.



Take ownership of
the development of media dashboards, which will allow our in-market teams to
spend more time on performing effective media campaigns rather than on
reporting.



Collaborate with
cross-functional teams to ensure that insights from our M&E tools are
actionable.



Work closely with
the Digital Hub, which is responsible for data ingestion in the development of
dashboarding and M&E tools. Provide day-to-day technical delivery support,
ensuring that data is accurate, and dashboards are up to date.



Establish and
maintain strong relationships with key stakeholders to ensure support and
alignment.



What you’ll have:




  • Experience in performance marketing,
    with a deep understanding of digital media channels. You are able to
    analyse data and identify areas for improvement.

  • Communication: ability to communicate
    complex ideas and concepts clearly and persuasively to influence key
    stakeholders; Ability to confidently present plans and ideas, often to a
    senior audience

  • Analytical skills: The ability to
    analyse complex data sets and identify trends and insights that can inform
    media performance strategies.

  • Technical expertise: Strong technical
    skills and knowledge of media tools and platforms, including media buying
    and planning software, ad serving platforms, and analytics tools.

  • Project management: You know how to
    lead multiple projects simultaneously, prioritise tasks, and meet
    deadlines.

  • Collaboration: The ability to work
    collaboratively with cross-functional teams, including creative, media
    planning, analytics, and technology teams, to drive innovation and improve
    media performance.

  • Understanding of business operations
    and the ability to align media performance strategies with broader
    business objectives to drive revenue growth

Qualifications

Bachelors Degree

Skills
  • Communication Skills
  • Project management
  • Analytical Skills
Experience
  • 1 year
1821