Job Descriptions
Position Description
ESB’s
centralised Marketing Communications team is looking for a high
performing Advertising Manager to manage all Electric Ireland
Advertising (through the line). This individual will be responsible for
delivering compelling creative and effective execution in all marketing
channels (mass market & to a 1.3 million customer base). They will drive excellence in the advertising management process and lead a team of advertising experts to deliver success.
Key Responsibilities
- Be
the advertising lead on the Electric Ireland brand through the line.
Manage one compositive advertising plan for the brand and own that
holistic view of all advertising activity.
- Collaborate
with the Electric Ireland Residential & Business Marketing teams to
understand business needs, strategic direction, and key priorities.
Based off this, develop comprehensive advertising plans that feed into
the overall Marketing plans for Electric Ireland.
- Develop
insightful & informative briefs for our media and creative
agencies. Collaborate with the Strategy and Insights team to unearth
thought provoking customer insights.
- Develop, manage, and report on effective advertising KPIs. Provide recommendations for improved return on marketing spend.
- Drive
memorable, relevant, and disruptive creative to cut through in a low
interest, crowded marketplace. Challenge and collaborate with creative
agency partners.
- Develop
and execute effective media strategies and tactics across all channels.
Optimise based on audit results, econometric modelling learnings,
customer behaviour and effectiveness best practice. Understand the media landscape and collaborate with our media agency partner.
- Deliver an effective
digital advertising strategy (including SEO). Collaborate with web and
CX team to implement website updates to ensure marketing activity is
followed by a seamless customer journey.
- Implement
& continuously optimise media tactics to drive online sales at an
acceptable cost per acquisition. Work in collaboration with internal
stakeholders across sales and marketing to plan, optimise and report
results – actively contribute with regular analysis of marketing
activity & funnel conversion.
- Manage
Electric Ireland social media platforms. Oversee social media customer
care to ensure agents are delivering against agreed SLA’s & KPI’s.
- Coordinate
stakeholder engagement/approvals, ways of working across the team,
budgets, and timelines to ensure work is delivered successfully.
- On
key projects, coordinate one response for segment marketing teams for
all channels of advertising. This includes capturing, understanding
& supporting PR, Sponsorship & straight to studio elements and
weaving together into one response.
- Carry
out post campaign analysis and performance reports in a timely and
efficient manner. Use the marketing scorecard to understand results,
gather insights and recommend changes/learnings.
- Manage four direct reports.
- Manage the Electric Ireland Advertising budget. Ensure
alignment with Electric Ireland Marketing teams & business units on
activity. Manage business case/financial approvals.
- Ensure
all marketing activity adheres to advertising standards, customer codes
of practice, regulation, GDPR and Brand Guidelines.
- Actively contribute to the Marketing Communications team and wider Marketing and Customer Insights team.
Knowledge, Skills and Experience
Essential
- Minimum of five years’ experience in a similar senior marketing role.
- Proven experience in through the line marketing communications.
- Creative flair with evidence of successful experience in managing advertising campaigns.
- Experience working with or in media/creative advertising agencies.
- Digital marketing expertise and technical understanding of digital channels/tactics.
- Experience using google analytics.
- Strong attention to detail with exceptional organisation & communication skills.
- Commercially astute and able to apply strategic reasoning, analytical and budget management skills.
- Team player and solution orientated, with the ability to multitask.
- People management experience.
Desirable
- Qualifications in Marketing or Advertising.
- Qualifications in digital marketing.
- Personal Development training.
Qualifications
Essential
- Honours 3rd level Degree, ideally in a marketing or business-related discipline.
Location
Swift Square, Santry, Dublin 9 in line with ESBs Smart Working arrangements.
ESB
is committed to offering flexibility in ways of working and we call
that Smart Working – combining digital tools with a culture of trust and
empowerment to enable flexible and remote ways of working.
The
successful candidate may combine remote / smart working within the
jurisdiction, with attendance at base for in-person collaboration, the
frequency of which is agreed with the manager and subject to ongoing
review.
ESB
is one of the founding members of The Remote Alliance – a new
initiative established by the social enterprise Grow Remote. Working
with other like-minded members, we’ve committed to developing solutions
that will ensure remote and hybrid working can become a sustainable part
of our business.
The Remote Alliance - Grow Remote
Reporting to
Marketing Communications Manager.
